My Background

I am a data-driven product design and management leader that leverages research to create high-performing experiences across a variety of platforms. I started my journey in accounting and finance. During my time as an auditor, I developed a strong understanding of my client’s businesses. I learned how to effectively manage teams, budget engagements and ensure deliverables were prepared in a timely manner.

I transitioned into product design as I have always enjoyed engaging both the creative and analytical parts of my brain. I joined Saatva as a product designer where I refined my design methodology and approach. I believe that product design is a team sport where designers are facilitators and dot-connectors.

I then went on to join Leesa and lead the E-commerce team. I oversaw product design, a/b testing, user testing, content management, promotional cadence, discount code usage and email/sms capture across US and Canadian websites.

I have a proven track record of driving sales growth, scaling platforms and leading teams. As the digital product landscape is constantly evolving, I’m committed to staying up to date with the latest tools, trends and best practices.

Awards

Shopify – Best in class product pages
Shopify Roundup

Smashing Magazine – Best in class user experience
Smashing Magazine Roundup